The most sustainable clothes are the ones you already have, but on average clothes are worn only ten times and thrown away long before they need to be.
Together with Electrolux, we launched a global campaign encouraging people to change the way they treat their clothes. Our focus was on addressing overconsumption, highlighting clothing graveyards in the Atacama desert.
Break the Pattern consisted of a launch film focusing on the problem, a clothing collection made out of recycled clothes, social assets focusing on how you could extend the lifetime of your clothes, and sponsored articles.
Creative team, F&B: Joakim Blondell, Johan Eghammer, Staffan Lamm, Johan Eghammer, Niclas Düfke, Hanna Karlsson, Ine Bryhn
The air you breathe is of great importance for your physical health and your mental well-being. But microscopic particles and harmful gases cannot be seen with the naked eye. Happy Commuter makes the invisible, visible and shows the cleanest ways around the city based on real-time regional air quality data. All you have to do is enter where you are and where you are going.
Creative team, Garbergs: Fredrik Sundqvist, Mattias Alfborger, Ine Bryhn
OBOS, the largest Nordic cooperative building association, wanted to promote their new app on social media, Nabohjelp – the app that makes it easier to ask your neighbor for help. We created a series of short animated movies, each video with its problem, but all with the same solution - to download the app and get your neighbor to help you.
Creative team, Pol: Martin Amble Ruge, Ine Bryhn
After many years of decline, the chips manufacturer Kims are renovating their factories. The chips should now have more spices and more flavor, in other words: "Mer av det gode" (more of the good stuff in Norwegian)
The result became a band-aid inspired feelgood commercial, based on the insight; it is not possible to be enemies when you eat chips together. Kims chips create a good atmosphere and unite people.
Creative team, Pol: Thorbjørn Ruud, Peter Bryde, Martin Amble Ruge, Ine Bryhn
The ferry company, Forsea, operates between Helsingborg - Helsingør and has one big competitor, the Øresund bridge. We wanted to show what a 20-minute journey across the strait could give you if taking the ferry and not the bridge.
Creative team, F&B: Hanna Karlsson, Ine Bryhn
We were asked to inform the Stockholm gay community about gonorrhea, but instead of the usual warnings we decided to ”promote” the infection. Using artistic formats, we could raise awareness without taking the fun out of the summer’s Pride festival. Posters communicated gonorrhea’s local presence, flyers told people where free tests could be taken, condom packages looked like records etc. On social media, the main release Stronger than ever was followed up by new titles connected to the knowledge transmitted. All in the colours of the rainbow.
Creative team, Garbergs: Jöns Hellsing, Ine Bryhn
DNB is Norway´s biggest bank, but of course – they’re always keen on growing. To connect with a younger audience they’ve decided to talk to first-time buyers—people with extensive knowledge about home brewing and cat videos, but no clue about real estate terms.
Huh? (pronounced “Hæ” in Norwegian) is an extension for Chrome, Safari, and Firefox that makes every real estate word understandable. Just double-click on the word, and the explanation pops up.
Creative team, Pol: Martin Amble Ruge, Ine Bryhn
As a major player in the northern European fashion market, BIK BOK approached us for their Christmas campaign. They had a genuine wish to be recognized for more than just fashion.
The target group's everyday life consists of comments and emojis on social media. But do the girls think about what they mean? Through a social experiment, we wanted to see what happened when we moved comments and emojis to the real world.
Creative team, Pol: Martin Amble Ruge, Ine Bryhn
Should we be the generation that let the rainforest disappear? Most people think of the rainforest as ”just a forest”, so to make each volunteer feel like their contribution mattered – we made them a ”Rainforest Guardian” and gave everyone an area to watch.
Creative team, Pol: Thorbjørn Ruud, Peter Bryde, Maja Folgerø, Snorre Martinsen, Martin Amble Ruge, Ine Bryhn
DNB (Norways largest bank) launched digital funding certificate. Witch means you can apply for a loan super-fast. And that’s convenient when you have so much else to focus on...
Creative team, Pol: Martin Amble Ruge, Ine Bryhn
How to launch a new mobile payment in Norway? Separate the payment from all other payment apps. The launch of Vipps was, therefore; the launch of a new verb and service with an application that people understand the benefit of. The only thing you need is a number, and Vipps - the money is transferred.
Creative team, Pol: Thorbjørn Ruud, Peter Bryde, Janne Brenda Lysø, Stian Johansen, Martin Amble Ruge, Ine Bryhn
NSB – Norwegian Railways, wanted a commercial that would inspire Norwegians to take the train home during the Christmas holidays. The commercial is based on the insight that you become more and more yourself (and your dialect) as you approach home.
Creative team, Pol: Janne Brenda Lysø, Stian Johansen, Martin Amble Ruge, Ine Bryhn
