As a major player in the northern European fashion market, BIK BOK approached us for their Christmas campaign. They had a genuine wish to be recognized for more than just fashion. 

The target group's everyday life consists of comments and emojis on social media. But do the girls think about what they mean? Through a social experiment, we wanted to see what happened when we moved comments and emojis to the real world.

Creative team, Pol: Martin Amble Ruge, Ine Bryhn