How to launch a new mobile payment in Norway? Separate the payment from all other payment apps. The launch of Vipps was, therefore; the launch of a new verb and service with an application that people understand the benefit of. The only thing you need is a number, and Vipps - the money is transferred.

Creative team, Pol: Thorbjørn Ruud, Peter Bryde, Janne Brenda Lysø, Stian Johansen, Martin Amble Ruge, Ine Bryhn