After many years of decline, the chips manufacturer Kims are renovating their factories. The chips should now have more spices and more flavor, in other words: "Mer av det gode" (more of the good stuff in Norwegian)
The result became a band-aid inspired feelgood commercial, based on the insight; it is not possible to be enemies when you eat chips together. Kims chips create a good atmosphere and unite people.
Creative team, Pol: Thorbjørn Ruud, Peter Bryde, Martin Amble Ruge, Ine Bryhn